Chapter 01 — The Backyard
Before the brand, there was a scoreboard nobody else could see.
Two brothers, eighteen months apart, and not one peaceful game of anything — ever. Football in the fall, hoops all winter, baseball till the streetlights, races to the mailbox that counted as much as any state final. Losing meant running it back. Winning meant running it back too.
Sport did what sport does when you let it: it turned rivalry into respect and repetition into character. They learned to hurt on purpose, lose without quitting, and lead without being asked. By the time they were young men, they understood the thing this company is built on — you don't get sharp alone. Iron sharpens iron. And the standard they held each other to finally got a name: relentless effort.
